Founded in 2016 by multi-disciplinary artist Gosha Rubchinskiy and pro-skater Tolia Titaev. Rassvet (PACCBET) is a community of like-minded Muscovites bringing a new energy to the fashion, art, skateboarding and music scene in their city. This new generation of creatives works closely together to cultivate various projects with the objective of bringing their vision of modern Russia to the world. The word Rassvet, meaning 'sunrise', illustrates the community’s common desire to highlight a new dawn in Russian youth culture. As implied by its name, the brand is dedicated to representing and exploring the style and language of a new generation of young Russian rebels through Rubchinskiy’s distinctive re-engineering of skatewear classics.