Billionaire Boys Club
Colloquially refered to as BBC, the brand was established by Hip Hop and streewear royalty Pharell Williams and Nigo (of A Bathing Ape) in 2003. Relying heavily on Sk8thing's graphic work, the brand through Pharell's music connections as well as his own videos and promotion became a mainstay in both the Japanese and American street fashion scene. With the mantra 'Wealth is of the heart and mind. Not the pocket.' the brand has grown to offer a comprehensive collection balancing streetwear and luxury providing their followers with originality and authentic self expression.