One of the originals of the streetwear scene, Stüssy started in surf culture, as Shawn Stüssy sold tshirts with his name in his own graffiti font printed on them, along with his surfboards. The authenticity of the brand caught the attention of skateboarders, before it spread across the world due to it's cool community and Shawn Stüssy's determination to only sell it to stores that he respected.

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