"Call it Magic"
VIETTI Store Opening Party 15.9.2017 @ Domodossola - ITALY
Whether the event was created with actual magic or just with the sort of style we haven’t seen in years, the opening of the new Vietti store in Domodossola made a lasting impression that will likely echo in the hearts of Italian lovers of fashion for some time: playfulness and avant-garde combine to create a new way of experiencing fashion that is ready to delight and intrigue.
“Lost in the Quarry”
VIETTI Fall/Winter17.18 Editorial
In early September, Vietti staged an amazing photo and video shoot in one of the quarries in the Ossola Valley, near Domodossola. This special location was chosen for the launch of the fall/winter 2017 collection due to its significance in expressing the company’s desire to highlight its deep bond with the local area, featuring places in traditional parts of the country. This is twinned with a new vision of the fashion concept which, for Vietti, does not simply correspond to fashion itself, but also includes all other forms of artistic expression, with which it merges: from design to music, via photography, video and new technologies, the company creates forms of communication capable of fully conveying its mission within the world of haute couture.