Christian Dior

“Without foundations, there can be no fashion.”

Christian Dior
It was 1946 when Christian Dior founded the brand that bears his name, opening his first studio in Paris. The designer, together with his friend textile entrepreneur Marcel Boussac, brought extraordinary collections to life, breathing a sense of lightness into a France brought low by war. Christian died suddenly in 1957 and, to head what had by then become a small fashion empire, another extraordinary designer arrived, Yves Saint Laurent, one of his students, who, at the age of just 24, was appointed creative director, amazing everyone with his skill and talent. For reasons beyond his control, Yves had to leave his prestigious post in 1960. The decade between 1987 and 1997 belonged to Gianfranco Ferré, who was able to give a new creative boost to the company that was later entrusted to the irreverent and unconventional talent of Englishman John Galliano. This extraordinary designer made Dior one of the most famous brands in the world, thanks to his collections of clothing and accessories and high-impact advertising campaigns.

At the same time that Galliano arrived, so did Hedi Slimane, as creative director of Dior Homme, who took the place of Patrick Lavoix and who, for a decade, brought highly successful men’s collections to life. In 2007 his former assistant, the Belgian designer Kris Van Assche, took over, and he still holds this prestigious role today, offering up a refined and exclusive minimalist style.

Returning to women’s fashion, when Belgian Raf Simons was named artistic director in 2012 he launched a new aesthetic that was absolutely faithful to the spirit of the house’s founder, while in 2016 it was the year of Italian Maria Grazia Chiuri. Already a designer for important brands such as Fendi and Valentino, the first woman to lead Dior stated that she wants to pay tribute to all the talents from previous years that she succeeds, and opens a new chapter in the extraordinary history of the Parisian fashion house.

"Without foundations, there can be no fashion", because it is built on the twin bases of quality and style, which, in the case of the Parisian fashion house, are unique and unmistakable and have, for almost a century, captured women and men the world over.

We invite you to discover the best of the Dior and Dior Homme collections in our Domodossola Boutique, where you will be welcomed in a unique and engaging atmosphere that perfectly reflects and expresses the style, values, and prestige of this exclusive brand.